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By Senior Editor John H. Farr
This has next to no direct relevance to things Macintosh, but we thought it was important nonetheless, especially if you have a defunct Web site with a domain that's about to expire. A report at SearchDay reveals a little-known fact and introduces a term we hadn't heard before: link equity. Read on... Simply put, link equity consists of whatever links exist to a particular domain. Writer Eric Ward has written a very fine piece entitled " Ten Things You Need to Know about Linking and Link Popularity" in which this particular tidbit lurks: "There is a battle going on concerning dead dot-com site links. Good sites that were around for a few years had built up a nice collection of links pointing to them. Then the crash happened, and content couldn't pay for itself. When these sites went belly up the porn sites re-registered the domains and captured the one remaining asset those sites had: link equity. Don't let this happen to you. Spend a few dollars to keep up a single homepage at your now-defunct site and redirect the traffic to a worthy cause." Eric is suggesting that owners of heavily-linked sites not allow the domain registrations to expire, so as to keep the "link equity" away from pornography site Webmasters. While this will entail a small expense, it may be worth the trouble, if only to make good use of whatever links to the old domain may still be active out there in cyberspace.
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