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Industry News

Comments: "Brand in the PC Industry Ain't Worth Much"

Thursday, August 30, 2001

By Senior Editor John H. Farr

Those words came from the mouth of IDC analyast Roger Kay, reacting to Gateway Computer's make-or-break axing of 25 percent of its worldwide work force. He continued: "They want Apple when it's Apple, but they don't care about Dell, Compaq, Gateway or IBM." Can you spell consolidation?

PC industry consolidation seems like so much of a sure thing, we're surprised it isn't more in the news. This Reuters article entitled "Gateway retrenchment launches consolidation talk" might just get the ball rolling. Author Caroline Humer says that industry observers don't really think Gateway "has much to sell other than its cow-patterned boxes." Other analysts think that Gateway is getting itself in shape to be sold, but no one can quite figure out who would buy it, given that the other manufacturers are busily trying to push each other out of the market. Brett Miller, an analyst at A.G. Edwards & Sons, says:

"Nobody will buy them. I guess the question is at the end of the day, what's the value? What do they have?"

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