HomeThinkDifferentStoreMacBoardsAdvertisingRSS SyndicationNewsletterContact

 

Online Content Audience Growing, Investors Behind the Curve

 

Wednesday, June 27, 2001

By Senior Editor John H. Farr

Everyone infected with gloom on the state of the Internet economy had better read this article by online publishing analyst and commentator Steve Outing. From the looks of research cited in his report, experienced Internet users are relying more and more on the Internet, not less, and investors who have abandoned online media outlets may miss out when the tide turns.

The studies conducted by research publisher Lyra Research and published under the aegis of its Content Intelligence group are fascinating. According to Outing,

"...when Internet users are randomly surveyed, the Web continues to come out on top in terms of importance to news consumers, and usage patterns. And the more experienced people are in using the Internet, the more they use it and enjoy it over newspapers."

Here's what stands out to us:

1. When people start relying on the Internet to get their news, they do not visit newspaper Web sites!

2. 32 percent of Internet-using survey subjects prefer using the Internet over newspapers when looking for employment. According to the researchers, "that's a lot."

3. The numbers are even more interesting when subjects are questioned about real estate searches: "Among Internet users who have a graduate education, 59 percent chose the Web as their favorite source of real estate listings."

Comments: The audience for online news and information has not gone away and is growing substantially week after week. The hits are there, in other words, though this leaves unanswered the question of how the content providers will survive financially. Outing says "The public doesn't care if Internet publishers are starving. They just want their news and content, and it's the publishers' jobs to figure out how to make money."

Email This Article - Comment On This Article

.

Reader Specials

Server Racks Online:
Apple Xserve CompatibleServer Racks and Universal Network Racks
42U KVM Switch Solutions:
High-End Mac and Multi-Platform KVM Matrix switching solutions!
Digital Camera Online:
Great prices on Digital Cameras and accessories!
KVM Switches Online:
Great prices on Mac KVM Switches from the leading manufacturers!
LCD Monitors Online:
Great prices on LCD Monitors from the leading manufacturers!
LCD Projectors Online:
Shop online for LCD Projectors from the leading manufacturers!
USB 2.0 Online:
Great prices on USB 2.0 products from the leading manufacturers

Serious Business Software:
Accounting, Sales, Inventory, CRM, Shipping, Payroll & more!

KVM Switch solutions for MACs:
DAXTEN is a KVM switch, KVM extender and monitor splitter specialist for PC, SUN and MAC applications from name brand manufacturers - offices worldwide.

The "Think Different Store: The iPod Accessories Store - iPod cases, iPod mini, iPod photo, speakers, itrip, inMotion, Soundstage and all other iPod accessories

Earn Cash with the ThinkDifferent Store Affiliates Program

Need A Web Site?
Applelinks Web Hosting Starting at 19.95 a Month

iTunes_RGB_9mm

iTunes_RGB_9mm

Cool Mac Gear


iPod 1G-2G
iPod 3G
iPod 4G
iPod Mini
PowerBook-iBook
Keyboard Skins
Garageband