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Online Content
Audience Growing, Investors Behind the Curve
Wednesday, June 27, 2001
By Senior Editor John
H. Farr
Everyone infected with gloom on the state of the Internet
economy had better read this
article by online publishing analyst and commentator
Steve Outing. From the looks of research cited in his
report, experienced Internet users are relying more and
more on the Internet, not less, and investors who have
abandoned online media outlets may miss out when the tide
turns.
The studies conducted by research publisher Lyra Research
and published under the aegis of its Content Intelligence
group are fascinating. According to Outing,
"...when Internet users are randomly surveyed,
the Web continues to come out on top in terms of
importance to news consumers, and usage patterns. And the
more experienced people are in using the Internet, the
more they use it and enjoy it over newspapers."
Here's what stands out to us:
1. When people start relying on the Internet to
get their news, they do not visit newspaper Web
sites!
2. 32 percent of Internet-using survey subjects prefer
using the Internet over newspapers when looking for
employment. According to the researchers, "that's a
lot."
3. The numbers are even more interesting when subjects
are questioned about real estate searches: "Among
Internet users who have a graduate education, 59 percent
chose the Web as their favorite source of real estate
listings."
Comments: The audience for online news and
information has not gone away and is growing substantially
week after week. The hits are there, in other words, though
this leaves unanswered the question of how the content
providers will survive financially. Outing says "The public
doesn't care if Internet publishers are starving. They just
want their news and content, and it's the publishers' jobs
to figure out how to make money."
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