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According to The Christian Science Monitor and the Financial Times, the giant advertising agency Young & Rubicam claims that certain consumer brands have become the new religion. In a global survey, the firm found that people are turning to brand names to find meaning, reports the Financial Times. Now there's a depressing thought. The CSM report also notes that the design consultancy firm, Fitch, finds successful brands project a philosophy that is relevant to buyers, referring to such persons as "inner materialists." "When they buy an Apple computer, they buy into the company's philosophy - not to show off, but just for their well-being." CSM suggests that "it's a healthy sign that more people seek spirituality in their lives." Uh.... "spirituality" in brand names? I don't think so. Are we really that pathetic? I'm a Mac fan because it's the best tool for what I want to do with computers, and because the Mac OS is a lot less annoying and frustrating than Windows, but the Mac as religion for me? No way! But speaking of Macs in a religious context Tim Yarbrough of Christian Computing Magazine's latest column is worth a look. Tim notes that those of us who have been around the Mac platform for years "have a different perspective on the Mac experience than more newer converts to the platform. I'm am constantly amazed by the number of people who marvel at Windows and proclaim what Windows is the 'greatest thing since buttered bread.' If any connection with the Macintosh is suggested, these same people quickly discredit the original GUI (Graphical User Interface) platform that made it all possible.... "While Apple clearly won the battle to get GUI to a mass market, it also clearly has lost the war. As Apple co-founder Steve Wozniak said a few years ago at a college commencement service, "We won. Every computer is a essentially a Mac." This is true to an extent, however, Apple lost mind share and all-important market share through the years. "I think Apple and Steve Jobs are happy now being a niche player in the world of computers. As I looked through clippings, brochures and other items from the dawning of the Mac era, I couldn't help but thing how things could have been different if there were more Macs in the world than Windows-based machines. "... For one thing, more people would consider their computers more an extension of their personality than just a work tool they must tolerate. That's what has kept me loyal to Macintosh all these years. It's just a better computing platform. There are few headaches using a Mac than Windows. It's that simple." Yarborough goes on to cite specific easons why the Mac is superior to Windows. It ain't religion. The Mac is simply better on objective criteria. You can check it out at:
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