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AAPL: Time for Plan B?

Thursday, October 19, 2000

By Senior Editor John H. Farr

Well, Apple's chief financial officer (CFO) Fred Anderson spoke, saying "We're taking the hit and will be ready to rock and roll and grow again in January." And so did Steve Jobs, who said that " We'll have the best product line I've seen in my career [next year]." Only Wall Street isn't taking the bait. . .

According to Inter@ctive Investor, " That Jobs-ian spiel won't work on Wall Street -- you can't plug top-secret products into financial models." And Apple Stock, which was down to $17.32 per share in afterhours trading, is going for $18.81 as of this mid-afternoon writing, this on a day when the Nasdaq has been up more than 200 points for hours.

The ZDII (Inter@ctive Investor) article lists all the usual culprits when accounting for Apple's current state: poor Cube sales, the megahertz gap, slipping education market sales, and no new products in the pipeline. None that anyone can see, at any rate. [So perhaps it's time for Plan B: we suggest dropping the hyper-secrecy policy and encouraging insanely great rumors! After all, our ideas have made us what we are today. Um...well, you know... -- JHF]

 

 

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