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One Year Later: Where Are the "Easy PCs"?

Thursday, April 27, 2000

By Senior Editor John H. Farr

We bring you news from the big Microsoft bash (Windows Hardware Engineering Conference) in New Orleans. PC World reports that Intel and Microsoft are slowly grinding away at making PCs friendlier, so we thought we'd explain how they plan to do it. And by the way, the so-called "Easy PC Intitiative" was announced at last year's WHEC. . .

Here is the five-point plan:

1. Microsoft wants a 15-minute out-of-the-box setup time. They also want PC manufacturers to " do their part by having systems preconfigured with an Internet service provider that the user selects at the time of purchase." We're not sure what this means. Are they talking about what Apple does with Earthlink, or whether PC customers get their PCs delivered with anything they choose? And how would they do that?

2. Easy expansion using USB or FireWire. Like with Macs?

3. "Legacy-free systems," meaning essentially that USB will replace serial and parallel ports. Does this remind you of any other manufacturer?

4. Ease of use in general, which is supposedly what Windows ME is all about. [The Wintel people want 25-second bootup times, which should prove useful for cases like your editor's last phone call to his auto insurance company, when the service representative's PC crashed three times in succession while we were on the phone with her! There is also talk of "self-healing technology," whereby Window ME will automatically reinstall damaged or missing files. Just imagine the potential for compounding horror -- JHF]

5. And this is the real killer, which bears direct quoting:

"Fifth is the perceived ease of use [their italics, our emphasis] and entertainment value. These concerns are addressed in sleekly styled PCs such as Gateway's Astro PC, Compaq's EZ2000, and Dell's WebPC."

Think about that for a moment: "perceived" ease of use. . .according to Intel's Ease of Use Initiative manager, "consumers are turned off by towering beige PC boxes that remind them of the nasty old problem PCs of yesteryear." In other words, if they make PCs that are differently shaped and colored, consumers may think they are easier to use. (Because they look like, uh. . .)

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