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Borg in the Back Door?
RealNetworks Licenses Windows Media Technology
Wednesday, March 15, 2000
By Senior Editor John
H. Farr
This is a developing story and it will be some time
before all the ramifications are evident, but for the moment
it looks like RealNetworks has chosen to license Microsoft
technology instead of QuickTime. But what does licensing
really mean?
Mac
Observer has a good analysis of this announcement, which
you can also read about at
CNET.
But so many things are unclear: RealNetworks can now
configure any of its software, including the popular
RealPlayer and JukeBox applications, to support Windows
Media. But will they do so? Would content developers then
ignore RealAudio and RealVideo, further diminishing the
brand? Mac Observer points out that nothing in this
arrangement prevents RealNetworks from also licensing
QuickTime, of course, but why might they want to? We wish we
could make more sense of this than we have so far, but there
you have it. Will RealNetworks be assimilated? Stay tuned!
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