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[Moore's Views & Reviews] Spanish Main Of The Internet, Or The Place Where Everybody Knows Your
(Nick)name?
Thursday, November 18, 1999
By Applelinks Contributing Editor Charles W. Moore
The November 8 issue of Maclean's magazine (Canada's counterpart to
TIME and NewsWEEK) features a four-article cover story spread on Hotline,
titled ominously: "Beware the Internet Underground."
I suspect that a fair proportion of Internet users are unaware of Hotline,
which is not part of the World Wide Web, but which operates as a sort of
parallel universe in Cyberspace -- a kind of online open city or Barbary
Coast teeming with pirates and pornographers. Maclean's writers Danylo
Hawaleshka And Robert Scott call Hotline "the underbelly of the digital
revolution."
I'm not a Hotline denizen, but several close friends and relatives are, and
I've been there enough to get a feel for it. I think Maclean's has chosen to
somewhat unfairly emphasize and sensationalize the seamier aspects of
Hotline, which are certainly there, but are not the whole story. I personally
prefer email or ICQ for communication, but certain people of my
acquaintance LOVE Hotline, and I don't think it's mainly for the "free" (ie:
pirated) software or (Heaven forbid) for the porn.
Hotline is a sort of sub-culture, essentially lawless and anarchistic but also
mutually supportive of its members. A lot of cyber-friendships are made
and conducted on Hotline servers. "Hotline has changed my life more than
anything else," said one Hotline aficionados I interviewed while preparing
this article.
Hotline was invented in 1996 by a then 17 year old Australian named
Adam Hinkley. In July, 1997, Hinkley teamed up with Jason Roks, the now
30-year-old vice-president of Hotline Communications Ltd., headquartered
in Toronto, Canada, the company Hinkley and he started with Canadians
Terrence Gregory, David Bordin, Bachir Rabbat and Austin Page.
Hinkley bailed mysteriously in March, 1998, taking with him the Hotline
development software. His erstwhile partners successfully sued him to
recover the company's property, and Hinkley is no longer involved with
Hotline Communications Ltd.
Hotline Connect, the software application used to access Hotline (sort of a
combination of a news, chat, and file-transfer client rolled into one, as well
as being small and fast) was originally commercial software that sold for a
fee, but in a pirate infested environment like Hotline, no protection code
could stand up for long, so beginning last April Hotline Communications
gave up trying and posted the Hotline client software free on its Website.
The company's revenues now come from banner advertising, which is
displayed in the latest versions of Hotline Connect -- much to the contempt
and disgust of longtime, serious Hotline users, many of whom stubbornly
continue to use older, ad-free versions, or a hacked version called
"afterbirth.". Maclean's' Danylo Hawaleshka reports that Hotline
Communications has yet to turn a profit, but revenues have increased at a
rate of 20 to 30 per cent a month since Hotline shifted from software sales
to advertising.

However, some advertisers might shy away from the realization that their
ad, which appears in the Hotline window of the client interface may (!?)
appear over hard core porn and pirate software sites. As the Maclean's
article notes, an overwhelming majority of Hotline sites feature pirated
software, movies, music, video games and/or porn.
Hotline Communications is apparently trying to move the service
"upmarket" as a vehicle to promote "academic collaboration, long-distance
learning and corporate telecommuting," partly by establishing a company-
operated network of 25 "tracker" communities whose members must
undertake not to post pirated material or porn. However, the high-traffic
areas on Hotline continue to be places where one can find the illicit stuff.
Indeed, you can't really talk about Hotline without talking about piracy --
it is the Spanish Main of the Internet. Once a user downloads Hotline
Connect from the Hotline Website, they can browse through various
"trackers" -- lists of hundreds Hotline servers mostly operated by
individual users displaying their "warez," "gamez," pirated MP3s, and porn
in the vast majority of cases.
There are few titles of commercial software, especially for the Macintosh,
that can't be found on Hotline. Often new upgrades of popular software
(including the Mac OS) are available on Hotline servers before they hit the
legitimate market. Where does it come from? Employees of software firms
and software beta testers are two routine sources.
Hotline Communications stresses that it does not condone illegal use of its
product but insists that it has no power to prevent users from doing what
they will on their Hotline servers. According to Maclean's, Hotline estimates
that there are 2.5 million Hotline users worldwide, with 100,000 new
downloads of Hotline Connect each month. Hotline is pretty much a young
man's world -- 84 per cent Hotliners are male, and 22 per cent of users are
under 18.
Perhaps it is appropriate that Hotline is based in Canada, since Maclean's
reports that the Great White North is a hotbed of software piracy with an
estimated whopping 40 per cent of business software in use in the country
being pirated, compared with a more modest 25 per cent in the United
States. While I doubt that there are very many private users' hard drives
on either side of the world's longest undefended border that don't have at
least a few pirated software titles loaded up, it seems that Canadians are
particularly unconcerned about it.
Several software industry spokespersons quoted in the Maclean's piece
imply -- perhaps hopefully -- that software piracy is a sport primarily
engaged in by kids, to which I say a big fat "Ha!" My son operates a small
Mac repair and consulting business, and I can't recall one computer he's
worked on, including those belonging to clergymen, lawyers, and
schoolteachers, that didn't have pirated software aboard.
Let he who is without sin cast the first stone. Come on; 'Fess up (at least to
yourself). Have you paid the shareware fees on every one of those little
utilities you downloaded from the Web?
How much Hotline is hurting software developers is highly debatable. I
doubt that very many corporate users get their pirated office applications
from Hotline servers. Most of the Hotline warez traders that I know don't
ever use 5 percent of the productivity applications they download (games
and MP3s are a different story of course). They are primarily collectors,
burning CDs full of software titles that they will never install on their
computers (although they might trade them on Hotline -- server operators
tend to frown on users who only "take" and don't "give.")
The Maclean's article relates a humorous anecdote about a Hotline addict in
New Zealand who goes by the pseudonym "Hitman," who collected just
about every piece of Macintosh software imaginable, and then started
squirrelling away Windows titles "in case I buy a PC." I think it's fair to say
that people like "Hitman" (I know quite a few others like him) are no real
threat of cash drain to the software industry in practical terms. While they
may nominally have tens or even hundreds of thousands of dollars worth
of pirated software in their collections, these do NOT represent lost
software sales to the developers.
There is a somewhat rationalistic philosophy among those who fly the Jolly
Roger in cyberspace, or in other venues of software piracy, that "all
software ought to be free," which is easy to say when you aren't the one
writing the code or paying big bucks for someone else to write it. And
while it may soothe the pricks of one's conscience to mutter "How rich does
Bill Gates need to be?" the fact is that 60 per cent of the Software &
Information Industry Association's 1,400 members have yearly revenues
under $3 million. Nevertheless, the informal panel of Hotline users I
interviewed (see below) insist that piracy actually helps, rather than hurts
the software and music industries.
Nor is everyone on Hotline a porn freak. I am told that a posse of Mac-user
anti-porn vigilantes roams Hotline from time to time looking for Windows-
based porn servers to hack into (very easy to do with Windows,
reportedly) and trash the contents.
Given the generally negative tone of the Maclean's articles, I thought it
might be interesting to get some perspectives from real Hotline users, so I
downloaded the latest version 1.7.2 of Hotline Connect, and asked a Hotline
person I know who goes by the handle MMMBop to introduce me to some
of his friends.
I was invited to visit MMMBop's favorite Hotline server on condition of
keeping the server's name anonymous. The server admin., bigdog, opened a
private chat in which we were joined by other server regulars (the
metaphor of a British pub or "Cheers"-type bar comes to mind) including
Easy Bake Darwin, Mancow, Poetic Justice, eddie, and me under the Hotline
nickname moonlight.
Our informal panel thus convened, I threw out some questions about
Hotline, and here is what transpired -- well, most of it anyway. I've edited
it a bit for readability and relevance. (Note: rated PG for occasional
indelicate language)
We discussed software and music piracy, the relative absence of females on
Hotline, pornography, and most important -- what Hotline means to each of
them personally.
Go To Part II
Charles W. Moore
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